Temu | Seller Privacy Policy
Last Updated: June 16, 2025
Index
This Seller Privacy Policy (“Privacy Policy”) describes how Temu (“we”, “us” or “our”) handles personal information that we collect from current and prospective sellers through our digital properties that link to this Privacy Policy, including but not limited to our website, Temu's mobile application, related services (collectively, the “Service”), and other activities as described in this Privacy Policy. At Temu, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. If you interact with Temu as a consumer, you should view the Temu Privacy Policy for details regarding the processing of your personal information, as the Seller Privacy Policy only applies to data we collect from you as a seller.
This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of sellers in connection with our Service. For sellers governed by certain specific jurisdictions, please see the “Additional Terms for Certain Jurisdictions” section for additional information. If you are a California resident, please see the “Additional Terms for Certain Jurisdictions - California” section for additional information.
Different Temu entities handle your personal information based on your location as follows:
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If you are located in the European Economic Area (“EEA”), UK, or Switzerland, Whaleco Technology Limited, an Irish company, is the controller responsible for your personal information.
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If you are located in the United States, Whaleco Inc. is responsible for the processing of your personal information.
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If you are located in Canada, Whaleco Canada Inc. is responsible for the processing of your personal information.
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If you are not located in the EEA, UK, Switzerland, United States, or Canada, Elementary Innovation Pte. Ltd., a Singaporean company, is responsible for the processing of your personal information.
What Information We Collect
In the course of providing and improving our services, we collect your personal information for the purposes described in this Privacy Policy. The following are the types of personal information that we collect:
Information that you provide
When you create an account, contact us directly, or otherwise use the Service, you may provide some or all of the following information:
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Account and profile. In order for you to create and manage a Temu account (including when you are acting as a representative of a legal entity), we may collect your mobile phone number or email address as the login credentials for your account. You may also be required to provide information, including your first and last name, email address, physical address, phone number, demographic information (e.g., your date of birth and nationality), corporate information, tax information and documents (e.g., VAT number, tax identification number), your government-issued ID and identity documents (e.g., your passport, driver's license, or U.S. social security number), information contained on these documents (e.g., identification number and expiry date) and other information (e.g., proof of personal and/or business address).
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Identity verification information. During the onboarding process, we may ask you to provide information for identity verification and fraud-prevention purposes. During your use of the Services, we may take further steps to verify your identity by requiring you provide additional information and documents, including documents to prove your business address (e.g., copy of warehouse lease contract/property certificate, utility bills, a video showing your warehouse capturing a real-time location, and/or a selfie video showing your face capturing a real-time location, as applicable). Please do not capture images of other individuals in your video. The information you provide may be considered biometric information, including images from identity documents and imagery of your face. For more information, please refer to Our Face Verification Processing notice.
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Payment information. In order for you to make/receive a payment when using Temu Services, and to comply with applicable laws, we collect data related to your payment card information and bank information (e.g., card number, phone number, and billing address) and bank documents (e.g., bank statements).
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Transactional information. In order to complete transactions and fulfil orders, we collect data related to your shipping information (e.g., address and contact phone number), order details and transaction history associated with your account, and information about refunds and complaints.
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Customer support activity. We collect communication history between you and customers/us on Temu through customer support functions, or any other means, to assist in providing support, and to facilitate and enhance customer support activity.
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Your generated content. Such as profile pictures, photos, images, videos, audio, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Service (including in relation to appeals to our onboarding process), as well as associated metadata.
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Promotion and event participation. We collect information that you actively share when you participate in a contest, promotion, or survey, such as contact information provided when you enter a sweepstakes, contest, or giveaway through the Service. We do this to notify you of a win, to verify your identity, and/or to send you a prize. In some cases, we may require additional information as part of the participation process, such as your desired prize selection. Such sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter. In addition, we collect information about your preferences for receiving marketing communications from us as well as your interactions with them.
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Other data. We will collect other data that you provide as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information. For example, we also collect information related to manufacturers (and responsible persons) in connection with the products you make available via our Service, in order to comply with our legal obligations. This information may amount to personal data under the laws of some jurisdictions, and you are responsible to inform the manufacturer (and the responsible persons) about Temu's processing activities, as set out in this Privacy Policy.
Information from third-party sources
We may combine the personal information that we receive from you with personal information that we obtain from other third-party sources, such as:
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Data providers. Such as identity verification providers and data licensors that provide demographic and other information, and bank account verification providers that provide bank account information (e.g., account holder’s name), which among other purposes help us verify identity, detect fraud, and provide our Service.
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Marketing partners. Such as joint marketing partners and event co-sponsors.
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Public sources, public authorities, and other parties. Such as government agencies, public records, other publicly available sources, customers of Temu or other third parties providing information about transactions or claims they may have relating to you.
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Other third-party services. We may obtain your information from other third-party service providers for purposes as described in this Privacy Policy, such as:
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Logistics or warehousing service providers – to effectively complete order fulfillment, we may obtain your logistics information from these providers, such as delivery progress and delivery address.
Information collected automatically
To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:
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Device data. We collect certain information about the device you use to access the Service, such as device model, operating system information, language settings, unique identifiers.
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Service usage information. We collect information about your interactions with the Service, including the pages you view, the duration for which you visited a page, the source from which you arrived at the page, your interactions with the page, whether you opened our emails, and whether you clicked the links within our emails.
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Location data. We collect your approximate location data (e.g., IP address).
Cookies and similar technologies
We use cookies and similar technologies to operate and provide the Service, including to enable your login to your Temu account; to display the page you view; to measure and analyze how you use the Service, including your language setting, time zone, the pages you view and how you interact with the content; and to detect fraud and mitigate risks. Cookies and similar technologies are also used to enhance your experience with the Service and improve the Service. Web beacons are very small images or pieces of data embedded in an image, also known as “pixel tags” or “clear GIFs”, that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us to collect information about how you act with our websites over time.
Block cookies and similar technologies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
How and Why We Use Your Information
We use your personal information that we collect for various purposes, including to verify your identity, to develop, improve, support, and provide the Service, allowing you to use its features and to enforce our Temu Seller Services Agreement. In particular, we may use your personal information for the following purposes:
Create, maintain, and manage your account. We use your personal information to create and maintain your account on the Service, enable the Service’s account security features (e.g., sending security codes via email or SMS), and facilitate your invitations to persons who you want to invite to assist you in managing your account on the Service.
Verify your identity and protect our business. We use your personal information to verify your identity and prevent fraud on our platform in order to protect our customers, sellers, and our business.
Orders, payments and delivery of services. We use your personal information to process orders, process payments, deliver services, process and communicate with you regarding orders, services, and promotional offers.
Improve and optimize services and troubleshooting. We use your personal information to optimize features, analyze performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise deidentified data based on the personal information we collect.
Deidentified information. We may deidentify your information such that it cannot reasonably be used to infer information about you or otherwise be linked to you, and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.
Communicate with you and provide customer support. We use your personal information to communicate with you (e.g., announcements, notifications, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.
Sweepstakes, contests, and other promotions and events. We may use your user profile picture and account information to identify you in related promotions and events.
Marketing. We and our service providers may collect and use your personal information for marketing purposes in accordance with applicable laws. To the extent permitted by applicable law, we may send you direct marketing communications. You may opt out of our marketing communications as described in the “Your Controls and Choices” section below.
Fraud prevention and security. We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access to or use of the Service, violations of the Temu Seller Services Agreement and policies, or other misconduct.
Compliance and legal obligations. We may use your personal information for compliance purposes and to comply with laws, including any applicable laws, lawful requests, and legal processes (e.g., responding to subpoenas or requests from government authorities); to protect our, your, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); to audit internal processes to ensure compliance with applicable laws and contractual requirements and our internal policies; to enforce the terms and conditions that govern the Service; to prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.
Based on your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable laws.
Cookies and similar technologies for technical operations, performance enhancement, etc. We use cookies and similar technologies to operate and provide the Service, including to enable your login to your Temu account, to display the page you view, to measure and analyze how you use the Service, and to detect fraud and mitigate risks.
How and Why We Share Your Information
At Temu, we care deeply about privacy. We may share your personal information with the following parties for the purpose of verifying your identity, providing you with better services, providing you with marketing communications, protecting your rights, protecting our rights, protecting the rights of Temu customers, and/or complying with applicable legal requirements:
Affiliates. For the purpose of providing services, detecting irregular activities and safeguarding our affiliates, other users or the safety of the public, we may share your personal information such as shipping address, contact information, with our subsidiaries and affiliates. These subsidiaries and affiliates either follow the same practices described in this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as for information technology, identity verification, bank account verification, email/SMS delivery, security and customer support). We generally require these service providers to use personal information only as necessary to perform their services or comply with applicable legal obligations.
Payment processors. We may share your personal information that may identify you with our payment processors to assist you in the registration and certification of the payment service providers as described in our agreements, and/or to make or receive a payment when you are using the Service.
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so. We may share the personal information required for the services you request with third parties designated by you. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services.
Business and marketing partners. Third parties with whom we may co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Professional advisors, authorities, regulators, and third parties with legal rights. We may share your information with our professional advisors (e.g., lawyers, auditors, bankers and insurers), in response to legal processes (e.g., responding to subpoenas or requests from law enforcement requests); with third parties in accordance with legal requirements (e.g., name, business address and contact details to comply with legal requirements); and with other parties in order to enforce our agreements or policies, protect the rights, property and safety of Temu, users and others, and to detect, prevent and address actual or suspected fraud, violations of Temu Seller Services Agreement, other illegal activities, security issues or when it’s required by law.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, us or our affiliates (including, in connection with a bankruptcy or similar proceedings).
Other users. We share your personal information (e.g., contact details, business and shipping address) with customers for the receipt and/or delivery of products and services. Your shop details, product information, as well as certain account and profile information (e.g., name, address, VAT number, tax identification number, corporate information), may be made available to other users and the public.
Your Controls and Choices
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. Please see the Additional Terms for Certain Jurisdictions for additional rights you may have and how to exercise such rights in certain jurisdictions. In accordance with applicable law, your controls and choices may include the following:
Rights to access, delete, and correct your personal information. You may have the right to access, delete, or correct your personal information in addition to other rights under applicable laws.
Withdrawal of Consent. Where we process your personal information based on consent (such as when conducting biometric identity verification during onboarding), you may withdraw your consent at any time by contacting us using the details set out in the “Contact Us” section in this Privacy Policy.
Opt-out from marketing communications. To manage your preferences or opt-out of marketing communications, you can take any of the following actions:
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Email promotional offers: If you do not want to receive emails from us regarding special promotions or offers, you may follow the unsubscribe options at the bottom of each email.
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Mobile promotional offers: When you provide us with your mobile phone number for marketing purposes, we may send you certain marketing alerts via text message and standard data and messaging rates will apply. If you no longer wish to receive mobile marketing alerts from us, you can follow the instructions provided in these messages or reply "stop" to any alerts we send. Rest assured that you can continue to use Temu even if you stop authorizing mobile promotional offers.
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Push notifications: You may receive push notifications when you use the mobile app. If you wish to adjust push notification settings, including turning them off, you may do so in your mobile device’s notification settings.
Links to third-party platforms. The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. However, please note that these links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. Moreover, we do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. Therefore, we encourage you to read the privacy policies of the other websites, mobile applications and online services you use. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals.
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
Children
To register an account on Temu as our seller, you must be at least 18 years old. Our services are not intended for individuals under the age of 18. We also do not knowingly collect or disclose the personal information of anyone under the age of 18.
Data Security and Retention
The security of your personal information is important to us. We use technical and administrative measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and/or destruction. We also follow the Payment Card Industry Data Security Standard (“PCI-DSS”) in handling your credit card information. However, security risk is inherent in all internet and information technologies.
We retain personal information to fulfill the purposes for which we collected it or as disclosed to you at the point of collection, as well as for the purposes of satisfying any applicable legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing, in accordance with applicable law.
Data of Temu users will be stored in the infrastructure of Microsoft Azure or a similar cloud service provider. As a global one-stop shopping destination, Temu may need to engage service providers in other countries and share your personal information with them for purposes such as providing the Services. At the same time, in all cases, we will ensure that all transfers of personal information comply with applicable legal requirements.
Additional Terms for Certain Jurisdictions
Certain jurisdictions have additional terms in the links below under applicable laws. If you are located in any jurisdiction set out below, the additional terms in the relevant link below apply to you in addition to the other terms of this Privacy Policy. In case of any conflicts between the other terms of this Privacy Policy and the applicable additional terms described in the links below, the terms described in the links below shall govern.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective upon our posting the modified version or as otherwise indicated at the time of posting, in accordance with applicable laws. We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.
Contact Us
If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time by using the details below or referenced in the additional terms in the links under the “Additional Terms for Certain Jurisdictions” section.
For non-EEA/UK/Switzerland residents, please send an email to sellersupport@temu.com.